Marketing

The Marketing concentration focuses on two broad areas: consumer behavior and marketing science. Students in consumer behavior learn the fundamentals of cognitive and social psychology and experimental research to examine how social, cognitive, contextual, individual, and cultural factors affect consumer behavior. Students in marketing science learn the fundamentals of microeconomics, industrial organization, and econometrics to address topics involving the mathematical and statistical modeling of consumer and firm behavior. UConn faculty work closely with doctoral students to publish articles in the top marketing journals.

Research Topics

  • Brands and branding
  • Buyer-supplier relationships
  • Consumer attitudes and inferences
  • Cross-category and cross-media marketing
  • Cross-cultural consumer behavior
  • Consumer emotions
  • Consumer judgment and decision making
  • Consumer well-being
  • Competitive marketing strategy
  • Customer relationship management
  • Digital and social media marketing and analytics
  • Emerging markets
  • Information search
  • Innovation
  • Marketing-Finance interface
  • Online retailing and channel design
  • Network effects
  • Pricing dynamics
  • Social interactions and peer effects

Placement

Graduates have accepted faculty positions at Georgia State University, New York Institute of Technology, University of Massachusetts-Dartmouth, University of North Carolina, Western University (Ivey), and Wright State University.

Marketing PhD Faculty

Weining Bao
Assistant Professor
PhD, Johns Hopkins University
Research Interests: Digital Marketing, Information Asymmetry and Incentives, Competitive Marketing Strategies, Financial Services Markets, Education Markets, Emerging Markets, Empirical Industrial Organization, Applied Econometrics.

Danielle Brick
Assistant Professor
PhD, Duke University
Research Interests: consumer relationships, consumer well-being, brand relationships

Robin Coulter
Professor of Marketing & Marketing Department Head
VOYA Financial Fellow
PhD, University of Pittsburgh
Research Interests: global and local citizenship and cross-cultural consumer behavior, brands and branding in developed and emerging markets, consumer-based marketing strategy

Jane Gu
Associate Professor of Marketing
PhD, New York University
Research Interests: digital marketing and analytics, online retailing, social media, behavioral economics, competitive marketing strategies

Kelly Herd
Assistant Professor of Marketing
PhD, University of Colorado at Boulder
Research Interests: product design, creativity, identity, emotions

Stefan Hock
Assistant Professor
PhD, Virginia Tech
Research Interests: consumer decision-making and well-being, firm performance and marketing strategies

Christina Kan
Assistant Professor of Marketing
PhD, University of Colorado at Boulder
Interests: Consumer financial decision making, budgeting, price perceptions, sales promotions

Nicholas Lurie
Professor of Marketing 
VOYA Financial Professor
PhD, University of California at Berkeley
Research Interests: digital marketing, consumer decision making, social media, information search

Debanjan Mitra
Professor of Marketing & PhD Coordinator, Marketing Department
VOYA Financial Chair
PhD, New York University
Research Interests: innovation, quality, customer satisfaction, new product development, brand management, marketing analytics, marketing-finance interface, marketing strategy

Vishal Narayan
Associate Professor
PhD, New York University
Research Interests: social media, marketing in emerging markets, marketing analytics

Joseph Pancras
Associate Professor of Marketing
PhD, New York University
Research Interests: mobile and digital marketing, retailing, customer relationship management, marketing analytics, marketing media, competitive marketing strategy

Narasimhan Srinivasan
Associate Professor of Marketing
PhD, State University of New York at Buffalo
Research Interests: survey research, consumer research, cross-cultural research, global/international issues

Quick Facts Marketing

Program Entry

Fall

Length of Program

4-5 years

Number of Alumni

40

Percentage Women

45%

Financial Support

100% (including tuition waiver, assistantships)

Benefits

Subsidized health insurance, conference travel funding

Summer Support

Available (competitive)

Research Resources

Behavioral Laboratory, Experimental Subject Pool Availability, Research Seminar Series, Brown Bag Discussions, Writing Support, Econometrics Consultation

Student Profile Marketing (2019-2022)

Acceptance Rate

3.6%

Average Graduate GPA

3.6/4.0

Average Undergraduate GPA

3.5/4.0

Apply Online

grad.business.uconn.edu/apply

Business PhD applications are accepted from September until the fall cohort is complete.